Magazine Advertisement for The Marvelous Land of Oz


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[BAUM, L. Frank]. Magazine Advertisement for The Marvelous Land of Oz. [1904]. Single, two-sided sheet featuring a small b&w illustration and a half-tone photograph on verso. A clean sheet with slight wear to upper and lower right corners, a few small spots of foxing in left margin (printed area unaffected). Rare in such excellent condition.

A single sheet of advertisements, apparently excised from an unidentified periodical, featuring an ad for “L. Frank Baum’s New Book” The Marvelous Land of Oz with the headline “What did the Woggle-bug say?” identifying the book as a “Leading Seller,” the advertisement calls it “The Most Fascinating Juvenile Book of the Year.” On the same side as this ad are advertisements for Dixon’s Flake Graphite and the Passenger Steamers “Comus” and “Proteus.” On the verso is an advertisement for Mellin’s Food mentioning the warm reception to their booth at the World’s Fair. A wonderful piece of advertisement for the second of L. Frank Baum’s Oz books and the first book published by the then newly formed Reilly & Britton Publishing Company. The images shown of the Scarecrow and Tin Woodman are clearly based on the hit musical of The Wizard of Oz and not drawings by Neill or Denslow.